Tip of the Day – Automate your industry and competitor research

by Colette Marshall on March 7, 2012

There is a free tool that Google generously offers that is a great B2B research and B2B marketing tool for all business professionals. It’s a simple, effective way to research your industry, keep an eye on your competitors, take note of the latest industry news, and get creative ideas straight to your email.

What’s it called? Google Alerts

What is it?  It’s Google’s way of sending you direct search results to your email address for exactly what you’re looking for on a daily or weekly basis

How does it work? After you sign up with your Google account, you enter keywords that you want to track online (i.e. competitor names, your brands, keywords for your industry, technology keywords you’re looking for help on)

Then you set what kind of results you want to receive:  blogs, news, video, discussions, books, or everything

You select how often you want to receive an update from Google and how many results you want to get.

At any time you can login into your Alerts account and manage the settings.

Where can I find it?  www.google.com/alerts

Enjoy researching with Google as your private assistant!

You can get a lot of sales benefit out of using tools like these. Speaking of that… are you aware of all the tools included in your CoreXpand stores? There are many ways to get more out of your stores and sites. Be sure to give us a ring or shoot us an email to explore ways you can get the most out of the powerful technology you have at your disposal.

Be sure to give us a ring or shoot us an email to explore ways you can get the most out of the powerful technology you have at your disposal.

{ 0 comments }

How To Write Basic HTML for Absolute Beginners

by Colette Marshall on February 17, 2012

As your customers and prospects visit your website, there may be times that you want to emphasize a certain idea or have a particular idea attract a little more attention.

One simple way to do that is by altering your text. The way to do that is by employing the right HTML code. For those of you who don’t have your own IT department, or want to save a little money hiring a developer for small jobs like that, here is a little primer on HTML.

It’s not as hard as you might think, so check it out and have some fun while you’re at it.

HTML is a kind of webpage programming language (HTML stands for Hyper Text Markup Language). While the name sounds complicated, working with it is really pretty simple.

How to Write Basic HTML (read more)

{ 1 comment }

How to ensure the most successful business to business ecommerce relationships

by Lake Furney on January 18, 2012

In today’s ever changing online world, buyers are looking for more.

More convenience, more flexibility, more adaptability, more personalization… the list of demands on modern online suppliers grows all the time.

If you want to ensure that you maintain your edge over your competition, and maintain the most successful business to business e-commerce relationships, here’s what you must keep in mind.

Purchasing organizations want more than just products and services

The main reason that the demands on supplier online business practices are increasing is that the demands on purchasing managers are increasing.

Purchasing managers are under more pressure than ever to control spend, save time, save money, and reduce risk. Naturally, any supplier who can help them accomplish those goals gets preferred status.

That’s a big reason CoreXpand users dominate their competition. The adaptability of our Adaptable Commerce Engine (ACE) platform allows suppliers to do business in the way that suits the customer’s buying practices best.

Along the way, CoreXpand users help these purchasing organizations by providing much more than just products and services. If you are a CoreXpand user, and haven’t pointed out what you can do, you may be missing an opportunity to lock in lifetime loyalty from your biggest customers.

Here’s how your CoreXpand platform can help your customers meet the critical goals mentioned above:

[Read the Full Article…]

{ 0 comments }

← Previous Entries