B2B eCommerce for Purchasing: Technology Benefits Versus Familiarity

By CoreXpand's B2B E-Commerce Team on August 23, 2013

What’s more important: something that benefits your organization, or familiarity?

That may sound like a no-brainer, but this idea gets more resistance then you might think.

Familiarity is something that appeals to the core of human nature. That’s because people fear change by nature, so if something gets the job done, we don’t want to give it up.

Take B2B e-Commerce versus manual purchasing for example. For buyers who have yet to adopt some type of procurement technology, the familiar thing to do is pore through supplier catalogs, then pick up the phone or send a fax to place an order.

But if you have been considering adopting technology for your purchasing, here are a few ways that technology proves better than familiarity:

Efficiency and speed

For many businesses, efficiency can mean the difference between success and failure.  This is one of the main reasons why automation has been embraced by so many businesses.  Using B2B ecommerce technology as purchasing software, you can save enormous amounts of time finding what you need, and place orders with a few mouse clicks. Ultimately the time and labor saved will reduce the total costs of the goods and services you buy.


Human errors are unavoidable. But in purchasing, the negative effects are magnified. Manual orders are ripe for mistakes.  A part number written incorrectly or misread can be costly.  An outdated supplier catalog can cause delays or substitutions that don’t work.

Ordering mistakes not only cause problems for your internal needs and your customers, they also increase the cost of goods when you add in the labor costs to correct them. With B2B e-commerce (as purchasing software), you eliminate nearly all ordering mistakes, and are assured of up to date supplier catalogs (with the right B2B ecommerce platform).

Monitoring and analysis

Another problem with manual processes is that they are so time and labor intensive that there’s little time left to analyze what works and what doesn’t.

Purchasing solutions like CoreXpand’s MarketPlaceCX, or their more expensive e-procurement cousins track every transaction in real time. This includes what each buyer is doing, as well as what products are being purchased and how often. With automation, you can analyze activity by supplier, department, buyer, etc.  To do all of that manually would take as many hours as there are in a day.

Still in doubt?  Want to see real world examples of B2B e-commerce in action?

Have a conversation with our specialists today.  We can show you real world examples of how opening your mind to technology versus familiarity can help your business lower costs and increase your bottom line.

Tagged with: , , , , , , , , , ,
Posted in Buyers Corner