Capitalizing on Punchout Catalogs Part 2: Customer Retention

By Chris Shults, Punchout Catalog and B2B e-Commerce Specialist on February 19, 2015

Punchout catalog flow

There is a huge, oft-forgotten benefit to becoming a supplier who can provide a punchout catalog in this world; something that on the short term surface is intangible, but in the long term will reap years of benefits in the form of measurable revenue for your company.

When you connect to your customer’s eProcurement system via a punchout catalog, you are not only connecting technologically but even better – you are becoming a trusted partner to your customer. And make no mistake: those customers find it very difficult to part ways with trusted partners.  Making yourself Punchout catalog capable solidifies a more long-term customer relationship.  Who doesn’t want that in today’s fickle market?

Consider this strongly when answering this question:  should I comply with this customer’s request to provide them with a punchout catalog?

The most successful vendors and suppliers we work with for our many B2B e-Commerce solutions are the ones who answer “Yes!”  The beauty of a punchout platform like PunchOutCX is that, after loading your data once, you can create multiple versions of catalogs and be ready to respond to the next opportunity to connect to a larger customer at a moment’s notice.

Here’s a great story about someone who learned the importance of saying “Yes”: Read the story.

Posted in B2B eCommerce for Sellers, B2B Sales and Marketing, Business Growth and Development, PunchOut Catalogs, Sellers Corner