Tips & Tricks

Tip of the Day – Automate your industry and competitor research

by Colette Marshall on March 7, 2012

There is a free tool that Google generously offers that is a great B2B research and B2B marketing tool for all business professionals. It’s a simple, effective way to research your industry, keep an eye on your competitors, take note of the latest industry news, and get creative ideas straight to your email.

What’s it called? Google Alerts

What is it?  It’s Google’s way of sending you direct search results to your email address for exactly what you’re looking for on a daily or weekly basis

How does it work? After you sign up with your Google account, you enter keywords that you want to track online (i.e. competitor names, your brands, keywords for your industry, technology keywords you’re looking for help on)

Then you set what kind of results you want to receive:  blogs, news, video, discussions, books, or everything

You select how often you want to receive an update from Google and how many results you want to get.

At any time you can login into your Alerts account and manage the settings.

Where can I find it?  www.google.com/alerts

Enjoy researching with Google as your private assistant!

You can get a lot of sales benefit out of using tools like these. Speaking of that… are you aware of all the tools included in your CoreXpand stores? There are many ways to get more out of your stores and sites. Be sure to give us a ring or shoot us an email to explore ways you can get the most out of the powerful technology you have at your disposal.

Be sure to give us a ring or shoot us an email to explore ways you can get the most out of the powerful technology you have at your disposal.

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How To Write Basic HTML for Absolute Beginners

by Colette Marshall on February 17, 2012

As your customers and prospects visit your website, there may be times that you want to emphasize a certain idea or have a particular idea attract a little more attention.

One simple way to do that is by altering your text. The way to do that is by employing the right HTML code. For those of you who don’t have your own IT department, or want to save a little money hiring a developer for small jobs like that, here is a little primer on HTML.

It’s not as hard as you might think, so check it out and have some fun while you’re at it.

HTML is a kind of webpage programming language (HTML stands for Hyper Text Markup Language). While the name sounds complicated, working with it is really pretty simple.

How to Write Basic HTML (read more)

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New Multi-Language ECommerce Capability Released!

by Lake Furney on January 10, 2012

A new technology was unveiled by CoreXpand which gives sales teams the ability to create B2B ecommerce sites that can serve multiple languages and currencies.

This can lead to an exponential increase in sales by appealing to and serving international and cross-cultural prospects and customers without the expense and hassle of using multiple systems or departments.

According to Nadia D. from Add-Impact.com, “The multi-language feature boosts our relationship with our customers because it allows [us] to truly tailor a site to the customer and their needs.  We are now able to capture the French speaking market which only boosts our business. It’s also very refreshing that CoreXpand can develop new features and can grow with our business.”

With this breakthrough, communication in no longer a barrier if you’re looking to use ecommerce to expand your B2B markets to include international and cross-cultural prospects and customers.

If you want to see this new functionality in action, you can call your account executive, or reserve a time online. As always, there’s no pressure, hassle or obligation to talk with our team or see what solutions are available to you.

Read More In the News about this Cross-Cultural B2B Ecommerce Solution: http://www.prweb.com/releases/2011/12/prweb9061883.htm

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