B2B eCommerce Tips

The Secret Ingredient of a Successful B2B Seller Recipe

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by CoreXpand's B2B E-Commerce Team on September 23, 2013

Just like a master chef, many successful B2B sellers have their “secret ingredient” that they use in their recipe for success. But, as more adaptable B2B practices become the most popular items on the menu, more secrets are being revealed. As sellers, you’ve probably noticed certain features in consumer e-commerce marketplaces that are glaringly absent […]

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B2B Marketing: You Talkin’ to Me?

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by Lake Furney, VP of Marketing and Communications on August 28, 2013

It’s harsh. But the reality is, when prospects read most marketing materials, their response often resembles DeNiro’s famous line. You can imagine it, can’t you… a great prospect sitting there… reading your ad, your brochure, or your email? You’re hoping for that light to come on; that flicker of excitement that tells you they’re hooked. […]

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What B2B eCommerce is NOT

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by CoreXpand's B2B E-Commerce Team on August 27, 2013

With all the talk about B2B e-commerce these days, it’s easy to get overwhelmed when you’re trying to understand not only what it is, but how it fits into your business. Some “experts” say it should be this, while other “authorities” say it should be that. Sometimes it can help to sort through the conflicting […]

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