by Lake Furney on January 7, 2013
As you look to improve your business in 2013, it’s important to take a look at “business as usual”.
When it comes to growing your business or making it more profitable, the first thing that comes to mind may be, “How do I get new customers?”
But have you considered the cost of losing your current customers? If you’ve had some key clients for years, you may feel “safe”, and count on your relationship to stay the course.
But what if you lost them? Even with great relationships, if you have customers who also are businesses, you have to remember that they also need to improve their own businesses and make themselves more profitable as well.
And whether or not you’re part of their overall improvement picture relies on one very critical question; how well do you know your customer?
[Read the Full Article…]
by Lake Furney on January 10, 2012
A new technology was unveiled by CoreXpand which gives sales teams the ability to create B2B ecommerce sites that can serve multiple languages and currencies.
This can lead to an exponential increase in sales by appealing to and serving international and cross-cultural prospects and customers without the expense and hassle of using multiple systems or departments.
According to Nadia D. from Add-Impact.com, “The multi-language feature boosts our relationship with our customers because it allows [us] to truly tailor a site to the customer and their needs. We are now able to capture the French speaking market which only boosts our business. It’s also very refreshing that CoreXpand can develop new features and can grow with our business.”
With this breakthrough, communication in no longer a barrier if you’re looking to use ecommerce to expand your B2B markets to include international and cross-cultural prospects and customers.
If you want to see this new functionality in action, you can call your account executive, or reserve a time online. As always, there’s no pressure, hassle or obligation to talk with our team or see what solutions are available to you.
Read More In the News about this Cross-Cultural B2B Ecommerce Solution: http://www.prweb.com/releases/2011/12/prweb9061883.htm
by Karen Inman on December 19, 2011
Online Shopping: Registered User vs. Guest User
Standard functionality on most company store sites is that a shopper must register as a user of the store in order to add items to their cart. But many online stores these days are also offering a guest purchase option which does not require the user to register.
What is the standard “Registered User” experience?
When the buyer (aka consumer, user, visitor, or prospect) reaches the product page, they will see a link to sign in. This will take them to the store sign in page where they can enter their login information. Once they login, they will be returned to the product they were viewing.
In some situations, the user may find this too restrictive or “uninviting”. As an online store owner, you need to make a decision on whether you require registered access or guest access is okay. CoreXpand offers a couple of different options to streamline the shopping experience.
Option 1: Browser add to basket
The shopper can add items to their cart and are not prompted to create an account or log in until they begin the checkout process. They can add items to their cart, and when they click the “checkout” button from the shopping basket, they are taken to the sign in page where they can log in to complete their order.
Option 2: Quick Registration – “Guest” ordering
As with “Browser add to basket”, the shopper can add items to their cart without signing in. The difference is that when they click “checkout” from the shopping basket page, they are NOT taken to the sign in page.
The page reached only requires them to provide an email address to proceed. Once they enter it, they will be required to enter their shipping information on the following page in order to complete their order.
Please note: Once a shopper finalizes an order, an account is created behind the scenes with their email address, so any additional orders placed will be associated to it. This allows the administrator to make better use of the store order reports.
Contact the CoreXpand Support or Sales Team if you’re interested in either of these features, and we’ll be glad to activate it for you.
