by Lake Furney on January 10, 2012
A new technology was unveiled by CoreXpand which gives sales teams the ability to create B2B ecommerce sites that can serve multiple languages and currencies.
This can lead to an exponential increase in sales by appealing to and serving international and cross-cultural prospects and customers without the expense and hassle of using multiple systems or departments.
According to Nadia D. from Add-Impact.com, “The multi-language feature boosts our relationship with our customers because it allows [us] to truly tailor a site to the customer and their needs. We are now able to capture the French speaking market which only boosts our business. It’s also very refreshing that CoreXpand can develop new features and can grow with our business.”
With this breakthrough, communication in no longer a barrier if you’re looking to use ecommerce to expand your B2B markets to include international and cross-cultural prospects and customers.
If you want to see this new functionality in action, you can call your account executive, or reserve a time online. As always, there’s no pressure, hassle or obligation to talk with our team or see what solutions are available to you.
Read More In the News about this Cross-Cultural B2B Ecommerce Solution: http://www.prweb.com/releases/2011/12/prweb9061883.htm
by Karen Inman on December 19, 2011
Online Shopping: Registered User vs. Guest User
Standard functionality on most company store sites is that a shopper must register as a user of the store in order to add items to their cart. But many online stores these days are also offering a guest purchase option which does not require the user to register.
What is the standard “Registered User” experience?
When the buyer (aka consumer, user, visitor, or prospect) reaches the product page, they will see a link to sign in. This will take them to the store sign in page where they can enter their login information. Once they login, they will be returned to the product they were viewing.
In some situations, the user may find this too restrictive or “uninviting”. As an online store owner, you need to make a decision on whether you require registered access or guest access is okay. CoreXpand offers a couple of different options to streamline the shopping experience.
Option 1: Browser add to basket
The shopper can add items to their cart and are not prompted to create an account or log in until they begin the checkout process. They can add items to their cart, and when they click the “checkout” button from the shopping basket, they are taken to the sign in page where they can log in to complete their order.
Option 2: Quick Registration – “Guest” ordering
As with “Browser add to basket”, the shopper can add items to their cart without signing in. The difference is that when they click “checkout” from the shopping basket page, they are NOT taken to the sign in page.
The page reached only requires them to provide an email address to proceed. Once they enter it, they will be required to enter their shipping information on the following page in order to complete their order.
Please note: Once a shopper finalizes an order, an account is created behind the scenes with their email address, so any additional orders placed will be associated to it. This allows the administrator to make better use of the store order reports.
Contact the CoreXpand Support or Sales Team if you’re interested in either of these features, and we’ll be glad to activate it for you.
by Karen Inman on December 6, 2011
The CoreXpand ecommerce system allows you to control whether your products or services are available to the general public for purchase or only to registered users.
 A registered user could be anyone that you control the rights to access, or you could require the users to register an account before they purchase.Here are some examples of how private vs public stores can be used:
- Wholesale Suppliers Website: Public access with Authorized users
- Company Incentive Program: Private access
- General store for consumers: Public access
- Online marketplace for specific client: Private access
A public store is basically open for business to anyone who knows the URL for the site, or finds your site through online or offline marketing strategies. Ideally, it’s a retail site where everyone is welcome to shop whether they’re consumers or businesses.
Even if you make your online store public, you can still prevent unwanted shoppers from accessing it. For example, you can make your products visible, but require an authorized login before seeing prices. This is common for wholesale suppliers. |
CoreXpand Solution TipHow to limit the public access to your online store:
In the Store Administration Console under store settings > user sign in options
First, set the store so the landing page is the user sign in page.You then have the ability to remove the “browse before signing in” feature and can also disable the ability for visitors to create their own accounts.
Please note: if you don’t allow shoppers to create their own accounts, you will need to preload or add them as needed. |
 A private store, on the other hand, is meant for online commerce situations where you need to lock down who has access to your store entirely.
For example, let’s say you have created a company incentive program and you don’t want just anyone getting into the store and looking around, but you do need to allow users to add themselves on the user sign in page.
If the store is in private mode, users would need to enter the private store password to be able to reach the user sign in page.Only the store logo would be visible and any message you have set up for the store sign in page.
This is also a great way to temporarily “close” a store for inventory reconciliation or maintenance. |
 CoreXpand Solution TipHow to change your store from public to private:
Go to the Store Administration Console> store settings > store mode & security > security mode tab. Change from public to private.
Then, go to the tab labeled “Private Security” and enter a password for the store. This can be a combination of numbers and letters, but should not exceed 10 characters.
To setup a custom message for the store sign in page, go to store designer > CoStore 7.0 Content & Style Designer > Sign in pages > Store Sign in Header > in the box that opens, type in the message and save.
Please be sure to publish the store for the changes to be reflected on the storefront. |
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