A wise man once told me, “ For a business, profits are like breathing – without them you die.”
But profits cannot be the only goal. For a company to grow and be successful, there must be a greater purpose for the enterprise than just making money. People want to make a difference with their work. In general, we as human beings want to feel like our lives count for something.
What is the reason that your company exists? Do your employees know what it is? It is this sense of shared goals and values that can transform an ordinary organization into a high performing team. Do your company’s employees know what your values are?
Are they written down and shared with all of the members of your team? Are they talked about and utilized in your hiring process? What happens to employees who do not live up to them or ignore them? CEOs have exactly the kind of staff that they deserve. That is a sobering thought, isn’t it? If we as leaders tolerate poor performance and behaviors that are not aligned with our company’s values, then we deserve the poor results we may be seeing.