The numerous advantages of modern B2B E-commerce – ability to adapt quickly to customer needs, streamlined ordering, scalability, etc., etc. are plain to see. But there are other, less obvious advantages that can help you optimize your sales efforts.
Here are just a few:
Unique insights into buyer behavior
The standard shopping cart system only gives suppliers limited information about what buyers prefer. A B2B e-commerce system allows tracking and reporting on buyer preferences by favorites lists, most popular categories, and more. That information allows you to forecast sales and spot trends.
Keeping buyers up to date in real time
Many suppliers’ online catalogs tend to be updated in chunks. That’s because, with normal catalog websites, it’s too much work to update a single item. A good B2B ecommerce platform, however, allows you add a new brand, feature particular items, or update prices at any time with a few clicks of a mouse. In addition, the right system allows you to also communicate these changes to buyers; all from within the same admin console.
Add variety for customers with greater ease
While it’s common for suppliers to have a preference or loyalty towards specific brands or products they offer, the reality is that buyers like choices. With an adaptable B2B ecommerce platform, it’s easier to integrate product data from manufacturers or wholesalers. This makes it easier to offer buyers a wider selection of brands to choose from.
Better retention by being nimble
In addition to providing more choices, the ability to integrate other product data into your online catalog allows you to meet specific requests. If a buyer decides they want ‘brand x”, you can respond quickly and add their preferences to your catalog before they feel the need to go elsewhere to get what they want.
We understand that some of these ideas may seem a little abstract. If you want to see these advantages in a practical, real world setting, feel free to contact us for a free, private tour of our state-of-the-art B2B ecommerce platform.