by Colette Marshall on October 14, 2011
Steve Jobs not only impacted the computer and cellphone industries by leading Apple in powerful new directions, he also had a massive impact on website design, particularly b2b websites, whether he knew it or not.
Let’s face it. Your B2B customers are also consumers, and most are engaged every day with their gadgets and widgets. Millions of users, some of them your customers, have grown accustomed to the look, feel and the ease of use of their iTunes, iPads, IPhones, apps, and Macs.
Steve Jobs leadership of the success of Apple impacted the industry at large. Sure, people may use other “smart” products than Apple’s,
but here’s the point: Why fight the user-friendly convenience that people – your customers – have gotten used to?
With the obvious success of convenience oriented technology, why try to reinvent the wheel?
Take a moment to look at the design of your site. Is it simple? Is it straightforward? Is it customer centric? Do you offer a personalized experience? Do you cater to your “consumer’s” needs?
On the sad news of Steve Jobs departure, I’d like to say…Thanks Steve! Thanks for redefining how we think. Thanks for inspiring new innovation. Thanks for doing something
radicle. Apple will still be a defining source of innovation, but you will be missed.
by Lake Furney on June 20, 2011
Wouldn’t it be nice if you could a key customer locked away in an upper room of a castle… surrounded by a mile wide moat… safe from the greedy clutches of your merciless competition?
Unfortunately, that’s not likely an option. But you can do the next best thing; keep your competitors from ever getting their foot in the door.
[Read the Full Article…]
by Craig Endert on June 1, 2011
Some businesses have chosen to offer a large online catalog with thousands of products to their customers. Although this allows buyers to compare items side-by-side with your competitors, the disadvantage is a “me too” catalog that can get lost among thousands.
This problem is only compounded if you sell products that compete directly with the big box “e-tailers”. This battle is almost certainly lost, because you can’t keep up with the marketing and promotion game, let alone hope to win a pricing war.
End User Clients also lose because their buyers are forced to spend lots of time comparing before purchasing. This inconvenience can also make them lose interest in you before they can see the other benefits in choosing you, such as the personal service you can provide.
So how can you dare to be different? Instead of fighting a losing battle with one site loaded with thousands of product, customize and personalize a site for each End User Client.
With personalized Private MarketPlaces, filled only with approved products at approved pricing, you can provide levels of convenience even the “big boxes” can’t.
You can create an ideal buying environment for your customers; even customizing the actual page functions that perfectly accommodate workflow routings, budget management, and other preferences of even the most demanding customers.
The end result is buyers and purchasing managers choosing you first. Because doing business with you allows them to enjoy simplified buying processes and levels of convenience other suppliers simply can’t offer.
For more than a decade, CoreXpand has specialized in the most effective business to business website solutions available anywhere. By doing business the way your customer wants and needs, you give yourself an unbeatable competitive advantage in any market.
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