B2B Marketing: You Talkin’ to Me?

By CorexpandCX on August 28, 2013

It’s harsh. But the reality is, when prospects read most marketing materials, their response often resembles DeNiro’s famous line. You can imagine it, can’t you… a great prospect sitting there… reading your ad,

The Heart of Repeat Business – Part 1 of 3

By CorexpandCX on August 26, 2013

The coffee shop was bustling. A stream of people flowed in and out. Most exchanged pleasant smiles and polite greetings as they passed each other coming and going. Others struck up conversations with