The Difference Between Winning or Losing the B2B Game

By CoreXpand PunchOut Team on August 29, 2013

It’s the big game… the championship moment you’ve been waiting for. You look up at the clock; 5… 4… 3… One missed basket, dropped pass, missed pitch, or wide shot later, and you

B2B Marketing: You Talkin’ to Me?

By CorexpandCX on August 28, 2013

It’s harsh. But the reality is, when prospects read most marketing materials, their response often resembles DeNiro’s famous line. You can imagine it, can’t you… a great prospect sitting there… reading your ad,

What B2B eCommerce is NOT

By CoreXpand's B2B E-Commerce Team on August 27, 2013

With all the talk about B2B e-commerce these days, it’s easy to get overwhelmed when you’re trying to understand not only what it is, but how it fits into your business. Some “experts”