B2B Marketing: You Talkin’ to Me?

By CorexpandCX on August 28, 2013

It’s harsh. But the reality is, when prospects read most marketing materials, their response often resembles DeNiro’s famous line. You can imagine it, can’t you… a great prospect sitting there… reading your ad,

What B2B eCommerce is NOT

By CoreXpand's B2B E-Commerce Team on August 27, 2013

With all the talk about B2B e-commerce these days, it’s easy to get overwhelmed when you’re trying to understand not only what it is, but how it fits into your business. Some “experts”

Land and retain a Key Customer for life with the ‘Triple C’ Strategy…

By CorexpandCX on June 20, 2011

Wouldn’t it be nice if you could a key customer locked away in an upper room of a castle… surrounded by a mile wide moat… safe from the greedy clutches of your merciless