private marketplace

The Triple C Strategy for key customer loyalty and more clients –
Part 3

by Lake Furney on July 6, 2011

In part 1, we let you in on a proven strategy that we developed that our most successful clients use to dramatically boost business. We call it our ‘Triple C’, or Competition Crushing Connections, Strategy.

Use it correctly, and you can easily sew up lifetime customer loyalty from existing customers and the bigger clients and fatter contracts you’ve always dreamed of.

In part 2, we gave you the first of two ways to make those connections; by delivering unbeatable convenience. We explained how, these days, it means much more than just good customer service.

Now, let’s talk about the most potent connection you can make with any customer. It involves considering their deeper needs – beyond your products and services.

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Want more for your business? Dare to be different…

by Craig Endert on June 1, 2011

Some businesses have chosen to offer a large online catalog with thousands of products to their customers.  Although this allows buyers to compare items side-by-side with your competitors, the disadvantage is a “me too” catalog that can get lost among thousands.

This problem is only compounded if you sell products that compete directly with the big box “e-tailers”.  This battle is almost certainly lost, because you can’t keep up with the marketing and promotion game, let alone hope to win a pricing war. 

End User Clients also lose because their buyers are forced to spend lots of time comparing before purchasing. This inconvenience can also make them lose interest in you before they can see the other benefits in choosing you, such as the personal service you can provide. 

So how can you dare to be different? Instead of fighting a losing battle with one site loaded with thousands of product, customize and personalize a site for each End User Client.

With personalized Private MarketPlaces, filled only with approved products at approved pricing, you can provide levels of convenience even the “big boxes” can’t. 

You can create an ideal buying environment for your customers; even customizing the actual page functions that perfectly accommodate workflow routings, budget management, and other preferences of even the most demanding customers.

The end result is buyers and purchasing managers choosing you first. Because doing business with you allows them to enjoy simplified buying processes and levels of convenience other suppliers simply can’t offer.

For more than a decade, CoreXpand has specialized in the most effective business to business website solutions available anywhere. By doing business the way your customer wants and needs, you give yourself an unbeatable competitive advantage in any market.

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