PunchOuts have many advantages for both buyers and sellers. But more than anything, PunchOut ecommerce represents massive opportunity.
Think about this for a moment: When you have a punch-out, your catalog is placed in some of the largest private eProcurement marketplaces on earth. And for all intents and purposes, you have a marketer’s and salesman’s dream; a captive audience.
That’s because buyers must use the vendor catalogs on their eProcurement marketplaces to find and purchase their products before going outside the system if they can’t find what they are looking for. In some cases, they can’t go outside the system at all.
And within their eprocurement system, most buyers look for vendors who are PunchOut enabled. That’s because, with PunchOut, the buying experience is more inviting, intuitive, faster, and easier.
But here’s the thing; VERY few vendors are currently punchout ready.
And that gives you a perfect window of opportunity to get a jump on your competition, and put your products in front of that captive audience within some of the largest buying organizations in the world.
The fact is punch-out catalogs have proven to increase sales revenue for the vendors who use them.
So, what are you waiting for? Instead of waiting to be invited to do a punch-out, be proactive. Train your people to ask your largest clients (especially those who you are contracted with) these 2 simple questions:
1) “Do you have an eProcurement system that allows for vendor punch-outs?”
2) “Would you allow us to set up a punch-out for you?” NOTE: Make sure you have resources lined up to set up your punch-out BEFORE you ask this question.
Remember, if you already have a punchout(s) set up on the CoreXpand system, you should still ask those questions of your other clients.
Because, now that your data is in the system, we can quickly and easily create as many PunchOut catalogs as you need for your clients.
Also, we have marketing material to help you promote your punchout capabilities to your prospects. We’ll even help you give a live demonstration of your capabilities to help you close the deal.
Just let your sales representative know what you need, and we’ll do everything we can to help.
Till then… happy hunting.