B2B Marketing: You Talkin’ to Me?

By CorexpandCX on August 28, 2013

It’s harsh. But the reality is, when prospects read most marketing materials, their response often resembles DeNiro’s famous line. You can imagine it, can’t you… a great prospect sitting there… reading your ad,

What B2B eCommerce is NOT

By CoreXpand's B2B E-Commerce Team on August 27, 2013

With all the talk about B2B e-commerce these days, it’s easy to get overwhelmed when you’re trying to understand not only what it is, but how it fits into your business. Some “experts”

B2B eCommerce for Purchasing: Technology Benefits Versus Familiarity

By CoreXpand's B2B E-Commerce Team on August 23, 2013

What’s more important: something that benefits your organization, or familiarity? That may sound like a no-brainer, but this idea gets more resistance then you might think. Familiarity is something that appeals to the