What is Google +1 (aka Google Plus One)?

By CorexpandCX on August 10, 2011

If you have a Google account, you may have noticed the Google +1 button   (pronounced Google Plus One) showing up all over the web over the past few months.

What is Google +1?

The +1 is Google’s new way of allowing consumers to share sites that they like.  It’s based on the principle that people are more likely to use products and services from people who have recommended it. This is not Google’s new social network called Google Plus.

As Google says on their Google +1 introduction page, “The +1 button is shorthand for ‘you should check this out’.”

Where does it show up?

You will notice that the +1 icon is now popping up on the footers of many webpages.  For Example, we have placed the +1 button on the footer of each webpage of our site.

Press the +1 button on the footer of pages to recommend the page to others

You will also see the +1 next to paid ads, in natural search listings, on webpages, in blog posts and on article pages.

Google +1 Example Search results

How do I add it to my site?

The very first thing to understand is that +1 only works with public pages.  So it won’t work with on any site that you have to login to see the content, such as punchout catalogs or key account sites.  But it will work with any of your webpages that anyone can access.

So if you want to add it to your public webpages, then follow the instructions on the Google +1 page to get your Google +1 code for your site.

How does this impact my business?

Social proof is a very powerful marketing tool. That’s why, the more your site is “+1’d”, the more likely Google will recognize it has a noteworthy site and the more likely people are going to visit your site to see what everyone else “likes”.

The bottom line is that this is a free marketing tool that you shouldn’t ignore.  Oh… and just in case you think it’s a “fad” and will disappear soon… take a look at Facebook.

Facebook has literally changed the way some of the largest corporations in the world are marketing, such as Coca-Cola, Dell, Rubbermaid, and more.

So get started, and see what “+1’ing” can do for your business… you just might be surprised.

*If you like this post and you’ve found it helpful. Please take 1 second to +1 it.  You can also +1 our website, www.CoreXpand.com .

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