• retain existing customers
• earn more business from loyal customers
• focus on customers' needs rather than on selling them products
• create a single online source for our customers (One Source)
• capture key customer intelligence; create individualized marketing programs
• continue to build customer loyalty, thereby gaining a competitive advantage in today's marketplace

Remember: it costs five times as much to acquire a new customer as it does to retain an existing one. In today's market, customer loyalty is the name of the game.




Increase revenues by tapping into your customer goldmine. Within your existing customer base, there is an untapped goldmine beyond traditional copier placements:

• print supplies
• print management programs
• office and other supplies
  

Managing these opportunities can seem daunting without the right tool. CoreXpand has the solution in our multifunctional online tool, Channel DRIVER.


Industry Statistics: According to Gartner

• for every copier and MFP placement, there are 5 to 8 printer placements.
• low entry price and high residual income has been a goldmine for HP, Lexmark and others.
• on average, businesses spend $35 per month on toner supplies for each printer.
• up to 3% of a company's total revenues are spent on printers.

Revenue Potential: Copier and MFP dealers have significant revenue opportunities in the printer market. But the time to act is now: mega dealers are also targeting this market.

At 5 printers per copier and a MIF of 500 copiers-MFP's, the potential is

• 2,500 printers X $35/mo. toner costs = $87,500/mo.
• X 12 = $1,050,000/yr.
• X 35% margin = $367,500/yr. gross profits
  

If you have 500 copiers-MFP's in the field, and you tap only 20% of the printer market, your revenue opportunity is

• 500 printers with toner costs of $35 = $17,500/mo.
• X 12 = $210,000/yr.
• X 35% margin = $73,500/yr. gross profits

Assuming a 500 MFP-copier MIF and only 10% printer penetration, your potential is still

• 250 printers with toner costs of $35 = $8,750/mo.
• X 12 = $105,000/yr.
• X 35% margin = $36,750/yr. gross profits
  

Besides adding to your profits, this is a powerful way to build customer loyalty, thereby gaining a competitive advantage in today's marketplace.


Reducing Unnecessary Cots: Opportunities to make a profit are continually being squeezed - service and supply, CPC, revenues and margins. Manufacturer-direct operations are driving down revenues. Fill rates are increasing.

Management of toner usage and inventory is becoming increasingly important. CoreXpand's online tool, Channel DRIVER, provides a simple yet intelligent way to manage toner usage, thus reducing costs and increasing profits.





To get started with Channel DRIVER and the Competitive Advantage program, contact your CoreXpand representative at 1-800-226-0834 or bizdev@corexpand.com. Call today for a free webinar by one of our experienced business analysts.
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