GETTING ORGANIZED–The first thing we’ll do is help you get organized by getting all your product images and info into one place. With Competitive Advantage, you’ll have the ability to organize and manage thousands of products on line. You’ll be able to see all the pieces to your catalog at one time so you can determine which products to include, how to price them differently for each type of buyer or customer, and what functionality will be needed.

CREATING A MASTER CATALOG–Next, we’ll create your Master Catalog, which is the foundation of your catalog program. Your customers will now have a quicker, more efficient way to see, select and order your products. Upon that foundation, you’ll be able to add features, various kinds of functionality, personalized campaigns, and more.

DUPLICATING YOUR CATALOG–At this point, you can go in any of a number of directions. You may want to duplicate your catalog for various outlets or members, who can then incorporate it into their own websites. This will multiply your visibility. You’ll be able to provide Competitive Advantage to as many outlets as you like; and they’ll be able to incorporate it into their own websites so it works seamlessly with what they already have in place.

CUSTOMIZING YOUR CATALOG–You can transform your catalog to make it brand-, product- and price-specific for each customer. This is the heart of Competitive Advantage. You’ll be able to show your products one way to business-to-business customers and another to end users, always confident that your information is secure and accurate. Where applicable, you can offer additional information, such as technical and safety specs, MSDS documents, and more. There’s never been a more targeted way to market your products and serve your customers.

INCREASING FUNCTIONALITY–You can increase your catalog’s functionality by adding password protection, e-commerce options and ordering controls. With Competitive Advantage, you’ll be able to run promotional, incentive and loyalty programs on line. You can give dealers and distributors co-op and rebate options. And you can generate any type of report you need. Your catalog will become a marketing tool that's effective, easy to use and totally secure; plus, you can add as many bells and whistles as you like.

PERSONALIZING YOUR RELATIONSHIPS–As important as it is, your catalog is just one of your points of contact with your customers. You can expand and build on it with other points, such as e-newsletters; opt-in e-mails and e-mail blasts announcing new products and special offers; gift certificates, coupons and volume rebates; as well as other campaigns that will build loyalty and strengthen your relationships.

GETTING STARTED–To get started with the Competitive Advantage program, contact your CoreXpand™ representative at 1-800-226-0834 or bizdev@corexpand.com. Call today for a free webinar by one of our experienced business analysts.

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