A Guide to Maximizing Your Trade Show Promotional Items Budget

Let’s Talk A Guide to Maximizing Your Trade Show Promotional Items Budget One of the many tasks you must do to prepare for a trade show is create your promotional items budget.  After that you need to shop, select, order, and ship your trade show giveaways.  The easiest thing is to do what you did […]

Behind Towson University’s Internal Royalty Program Launch

Over the past few years, there have been big changes in the collegiate licensing world, and Priya Exantus, the licensing coordinator at Towson University, has been a part of driving many of those changes in her role. In this case study, Priya shares what was behind her successful launch of the university internal royalty program […]

University Internal Royalty Program: Analysis of a Successful Launch

Priya Exantus, trademark licensing coordinator at Towson University, shared with us how she was able to launch a successful university internal royalty program, something other schools have struggled with.  Here are some key takeaways from that conversation. Use a tool that gives you control and tracking Without tracking, it can be difficult,  even impossible, to […]