Webinar: Learn best practices for managing a successful university licensing program

  Join us on April 13th at 2 PM ET as Priya Exantus and Monika Skuriat Fritz share best practices for managing a successful collegiate licensing program.   Learn how to:  Priya ExantusManager of Trademark LicensingTowson University Monika Skuriat FritzDirector, Business Partnerships & MarketingLehigh University Read the Case Study: Learn What’s Behind the Towson University Internal Royal Program Launch […]

A Guide to Maximizing Your Trade Show Promotional Items Budget

A Guide to Maximizing Your Trade Show Promotional Items Budget One of the many tasks you must do to prepare for a trade show is create your promotional items budget.  After that you need to shop, select, order, and ship your trade show giveaways.  The easiest thing is to do what you did last time, […]

University Internal Royalty Program: Analysis of a Successful Launch

Priya Exantus, trademark licensing coordinator at Towson University, shared with us how she was able to launch a successful university internal royalty program, something other schools have struggled with. Here are some key takeaways from that conversation.

Use a tool that gives you control and tracking

Without tracking, it can be difficult, even impossible, to accurately measure the impact of your royalty program. Better yet, ensure that you’ve implemented the ability to track your ROI.